Description

Location: RCCC SBC Online

Facilitated by Rowan-Cabarrus Community College Small Business Center

• Learn what copywriting really is and what you need to know to do it effectively • How to gain a thorough understanding of your audience, competition, products, and your brand’s unique voice • Copywriting tactics including structure, persuasion, emotion, power words, clarity, and more • Proven copywriting formulas that remove the guesswork from writing • The differences between B2B and B2C copywriting and how to craft B2B copywriting most effectively • How to write headlines that draw people in and get them moving down the rest of the page • Copywriting tactics for specific types of projects, including landing pages, CTAs, email, social media, videos, and much more